In today’s online-driven world, customer reviews are one of the most powerful forms of social proof. Whether you’re running an e-commerce store, a SaaS product, or a local service, what people say about you on review platforms like Trustpilot can have a major impact on your reputation and conversions.
If you’re struggling to get more Trustpilot reviews, you’re not alone. Many businesses—especially new ones—find it difficult to collect regular, positive feedback. That’s why we’ve put together six proven ways to help you gather more high-quality reviews, including one method that’s commonly used by top brands to give their profile an early boost.
1. Ask Satisfied Customers at the Right Moment
Timing is everything. One of the best ways to collect reviews is by asking for them right after a positive interaction. If a customer just made a purchase, completed a service, or had their issue resolved by support, they’re more likely to leave a good review.
You don’t need a long message—just a short and friendly note asking them to share their experience. Make sure to include a direct link to your Trustpilot review page, so they don’t have to search for it. You’ll be surprised how many people are willing to help when asked nicely and at the right time.
Pro tip:
Use personalized messages whenever possible. A simple “Hi Sarah, glad to hear your order arrived on time—would you mind sharing your experience on Trustpilot?” can increase your response rate.
2. Automate Review Requests Through Email or CRM Tools
Manually sending review requests can work for small businesses, but as your customer base grows, automation becomes essential. Email marketing tools like Mailchimp, Klaviyo, and HubSpot allow you to set up automatic post-purchase emails that include Trustpilot links.
You can also integrate review requests into your CRM or order management system. This ensures that every customer is prompted to leave feedback after they’ve interacted with your brand.
Setting this up once can lead to a steady stream of new reviews coming in each week—helping you get more Trustpilot reviews consistently over time.
3. Offer Light, Honest Incentives (The Right Way)
Trustpilot’s policies don’t allow businesses to pay for positive reviews—but that doesn’t mean you can’t encourage feedback with a small thank-you. Offering something like a discount code, loyalty points, or an entry into a giveaway in exchange for any review (not just a good one) is allowed and effective.
The important part is that you’re not asking for 5 stars—you’re simply encouraging customers to share their experience, whatever it may be. If your service is good, most of those reviews will be positive anyway.
Examples:
- “Leave a review and get 10% off your next order!”
- “Tell us what you think and enter to win a $50 gift card.”
These little nudges can dramatically increase your review count without breaking any rules.
4. Display Reviews to Encourage More Feedback
People follow social proof. When visitors see positive reviews on your site, they’re not only more likely to make a purchase—they’re also more likely to leave a review themselves.
Trustpilot offers widgets and badges that you can add to your website, product pages, or even your checkout page. These show your average rating and recent feedback, which builds credibility and creates a “review-friendly” environment.
You can also repurpose your reviews on social media, in email newsletters, or as testimonials in paid ads. When people see others leaving good reviews, it encourages them to contribute as well.
5. Buy Verified 5-Star Trustpilot Reviews from Trusted Providers
Let’s face it: getting those first few reviews can be really tough—especially if you’re a new business or in a highly competitive niche. That’s why many business owners decide to buy verified Trustpilot reviews as a way to build momentum.
But you must be careful here. Not all review providers are equal. Many sell fake or low-quality reviews that Trustpilot can easily detect and remove. Worse, they can harm your brand’s credibility.
That’s why it’s important to work only with trusted providers like Trustorra. They specialize in delivering verified and 5-star Trustpilot reviews written by real users with active accounts. Their reviews are:
- Verified and manually posted
- Customized based on your business type
- Country-targeted (if needed)
- Delivered gradually for safety
Buying reviews from a reputable source like Trustorra helps you boost your online reputation without putting your account at risk. Just remember: this method should be used to supplement your organic review strategy, not replace it.
6. Reply to All Reviews—Even the Negative Ones
Engagement doesn’t stop once a review is posted. When you reply to reviews, you show potential customers that your business is active, attentive, and professional.
Thank people for positive feedback. For negative reviews, respond politely, take responsibility where needed, and offer a solution. Many customers update their reviews when they feel heard and helped.
This not only improves your customer relationships but also encourages more people to leave reviews—because they know you’re actually paying attention.
Final Thoughts
Building a strong reputation on Trustpilot takes time, consistency, and a smart approach. If you want to get more Trustpilot reviews, you need to make it easy for customers to leave feedback, use tools that automate the process, and sometimes, give your profile a head start by purchasing verified 5-star reviews from a reliable provider like Trustorra.
The combination of genuine customer reviews and smart review management can take your brand’s online credibility to the next level. Start implementing these methods today—and watch your Trustpilot profile grow.